Case Study: How Bear Necessities Coffee Bar Boosted Visit Frequency & Revenue in Just 5 Days

When you’re a small business owner, time is your most limited resource. For Bear Necessities Coffee Bar, the opportunity wasn’t just more foot traffic – it was more frequent visits from the customers they already had.

In just five days, Bear used Addi to launch a radio campaign that resulted in:

• 9.2% increase in shop visits
• $500 immediate revenue boost from the first ad run
• 2X+ spike in repeat visit frequency while ads were running
• +$26,000 projected revenue increase based on transaction growth and return visits

Here’s how they did it.

Identifying the Opportunity

Through their Square POS data, the Bear team noticed something consistent:

Their 1x-per-week customer visitors ranged between 415-450 people.

That consistency revealed a clear opportunity: if they could increase visit frequency, even slightly, the revenue impact could be significant.

Rather than guessing at marketing strategies or spending weeks building a campaign from scratch, they turned to Addi.

Building the Campaign in Minutes (Not Weeks)

Bear’s goal was simple: encourage customers to come back more often.

Using Addi, they:

• Cloned Spencer’s voice (the recognizable, community-facing voice of Bear)
• Entered a specific promotion: “Mention ‘Back to Bear’ and receive $1 off an espresso-based drink.”
• Generated multiple versions of an audio ad
• Tweaked music and script wording
• Shared internally for quick approval

Each step took just minutes.

No agencies.
No long creative cycles.
No rewriting scripts to match the brand.

“Like most small business owners, we don’t have a lot of extra time to think about advertising. With Addi, all we had to bring to the table was our brand name and business objective. The ratio of time spent to revenue impact is insane.”
– Spencer Hanson, Co-Owner

Taking It to the Airwaves

Once finalized, the ads ran on four local radio stations:

• Mix 93.3
• Q104
• Country 94.1
• BobFM

The goal: increase frequency among existing customers. The results were telling.

What Changed: A Shift in Visit Behavior

During the campaign:

• 1x-per-week visits dropped
• 2x-per-week visits stayed relatively stable
• 3+ visits per week increased significantly

In other words, customers didn’t disappear – they came back more often.

The ads successfully shifted behavior from “once-a-week regular” to “multiple-visits-per-week loyalist.”

That change in frequency is what drove both the immediate revenue lift and the projected +$26,000 annualized revenue impact.

A Brand Voice That Actually Sounds Like the Brand

For Bear, protecting brand identity is non-negotiable. They’ve been intentional about how they show up in their community – and they’ve tried other AI tools before.

The difference?

“The thing I appreciated most about Addi is its ability to understand and use what makes a brand unique. We have been very deliberate and thoughtful about how Bear shows up in and for the community. Other AI tools I’ve tried, I’m constantly rewriting or re-designing to make the output sound like Bear. Addi, on the other hand, nailed our brand voice right out of the gate.”
– Chelsea O’Donnell, Co-Owner

By cloning Spencer’s voice and generating on-brand creative instantly, Addi removed one of the biggest barriers to advertising for small businesses: time.

The Bottom Line

In five days, Bear Necessities Coffee Bar:

• Launched a fully branded radio campaign
• Increased visit frequency
• Drove a measurable lift in revenue
• Generated a projected $26K revenue increase

All with minimal time investment. For small businesses, advertising often feels overwhelming. But Bear’s experience proves something powerful:

When the barrier to execution disappears, growth becomes a lot easier.