Acquisition of Vica Brings Cinematic-Quality AI Video; Platform Now Open to the Public Addi, the growth platform built for Main Street is now open to beta users. Small and midsize businesses represent 99% of all businesses, 44% of U.S. GDP, and generate nearly two-thirds of all new jobs. For too long, fragmented tools, disconnected data,…
Yes and no. In technical terms, it’s a zombie. But something more important just changed. In part 1, we tee’d up the SEO vs AEO problem, but left very little in terms of solves. Here’s our make-good. Picture this. Someone searches “I need a coffee shop with a patio in Kansas City.” Google doesn’t just…
Lately, we’ve been hearing a version of the same question from small businesses: “Why does it feel harder to show up in search, even when we’re doing the same things with SEO?” It’s a shift we’ve been watching – and building around – for a while. But now, it’s starting to surface more broadly. More…
There are about 34 million small businesses in the United States. They make up 99.9% of all businesses in this country. Not a segment. Not a niche. Nearly the whole thing. That number gets cited in economic reports, policy speeches, and pitch decks. But I don’t think it really lands until you’re standing in one…
As we get closer to launching Addi, we’ve found ourselves shifting between heads-down work and moments of reflection on what this past year has actually looked like. It hasn’t been a straightforward path. It’s been a lot of figuring things out, rethinking things we thought we had right, and slowly putting the pieces together until…
How Addi Strengthened Its Brand Voice Authenticity with Expert Feedback The Challenge Last time, we talked about why generic outputs are more than a productivity issue, they’re a brand issue. Small business owners don’t accidentally develop a voice over time. They build it. Over years of conversations. Customer Interactions. Community involvement. Trial and error. Late nights…
If you’ve ever used an AI tool to write a social post or an email, you’ve probably felt it: the output is technically fine, but it doesn’t quite sound like you. So you edit it. Then you edit it again. And by the time it sounds right, you’ve spent as much time fixing it as…
If you spend enough time talking to small business owners about advertising, one thing is clear: They don’t all struggle the same way. Some just don’t have enough hours in the day. Some care deeply about protecting their voice. Some are running experiments weekly. Some want a trusted partner handling it. At Addi, we’ve worked closely…
When you’re a small business owner, time is your most limited resource. For Bear Necessities Coffee Bar, the opportunity wasn’t just more foot traffic – it was more frequent visits from the customers they already had. In just five days, Bear used Addi to launch a radio campaign that resulted in: Here’s how they did…
The Backstory Before Addi became a marketing agent capable of generating polished, personalized video, display, and audio ads in minutes, it was an idea being shaped, tested, and refined with the help of local visionaries. We’re grateful to the dozens of early testers and advisors who offered feedback, ideas, and encouragement in the earliest days…