Yes and no. In technical terms, it’s a zombie. But something more important just changed. In part 1, we tee’d up the SEO vs AEO problem, but left very little in terms of solves. Here’s our make-good. Picture this. Someone searches “I need a coffee shop with a patio in Kansas City.” Google doesn’t just…
Lately, we’ve been hearing a version of the same question from small businesses: “Why does it feel harder to show up in search, even when we’re doing the same things with SEO?” It’s a shift we’ve been watching – and building around – for a while. But now, it’s starting to surface more broadly. More…
As we get closer to launching Addi, we’ve found ourselves shifting between heads-down work and moments of reflection on what this past year has actually looked like. It hasn’t been a straightforward path. It’s been a lot of figuring things out, rethinking things we thought we had right, and slowly putting the pieces together until…
How Addi Strengthened Its Brand Voice Authenticity with Expert Feedback The Challenge Last time, we talked about why generic outputs are more than a productivity issue, they’re a brand issue. Small business owners don’t accidentally develop a voice over time. They build it. Over years of conversations. Customer Interactions. Community involvement. Trial and error. Late nights…
If you spend enough time talking to small business owners about advertising, one thing is clear: They don’t all struggle the same way. Some just don’t have enough hours in the day. Some care deeply about protecting their voice. Some are running experiments weekly. Some want a trusted partner handling it. At Addi, we’ve worked closely…
When you’re a small business owner, time is your most limited resource. For Bear Necessities Coffee Bar, the opportunity wasn’t just more foot traffic – it was more frequent visits from the customers they already had. In just five days, Bear used Addi to launch a radio campaign that resulted in: Here’s how they did…
The Backstory Before Addi became a marketing agent capable of generating polished, personalized video, display, and audio ads in minutes, it was an idea being shaped, tested, and refined with the help of local visionaries. We’re grateful to the dozens of early testers and advisors who offered feedback, ideas, and encouragement in the earliest days…